After leading international PR campaigns for image-driven brands at Diageo, Seagram, and Coty, Diana Castelnuovo-Tedesco founded Fraiche PR to offer smart, creative communications approaches to an interesting mix of clients.

Since 2005, Diana has developed tailor made initiatives – from marketing and brand strategy to press relations, special events, and internal communications campaigns – for clients including Captain Morgan, Erno Laszlo, and Bouké Wines.

Having lived and worked in Paris for several years, she was eager to reestablish ties with France. In 2006, Diana partnered with Jane Peck to launch Fraiche Europe, based in Paris. Together Jane and Diana offer bi-lingual services to French companies and organizations. Their assignments have included projects for Veuve Clicquot and the City of Dijon.

Before leaping into the world of communications, Diana studied art history and Italian at Smith College and Harvard University. Recently, her fascination with the world of wine led her to classes at The International Wine Center, where she received the WSET Level 3 Advanced Certificate.