Fraîche PR is a communications agency for premium lifestyle brands, as well as for cultural and professional organizations.
For more than 10 years, we have represented clients whose work inspires us – entrepreneurs and established names in food, wine & spirits, beauty, and design.
Thanks to our strong media relationships, we have learned what the media want. This experience guides our program development, so our outreach secures excellent results.
Our work often goes beyond the traditional PR realm to include experiential events, influencer relations, partnerships, guerrilla marketing and more.
Founder and Managing Director Diana Castelnuovo-Tedesco and team
We help our clients express their key values through relevant, newsworthy initiatives.
Think of us for:
• National/International PR Campaigns
• Social Media Campaigns
• Content Marketing
• Internal Communications
• Influencer Relations
• Media Relations
• Spokesperson Identification and Training
• Issues Management
• Press Kits including Rich Media
• Strategic Partnerships
We take pride in creating unforgettable experiences.
Think of us for:
• Product Launches
• Consumer Experiences
• Store and Restaurant Openings
• Retail Traffic-Driving Initiatives
• Pop-Up Stores
• Guerilla Tactics
• VIP Events
• Breakthrough Training Events
• Trade Shows/Industry Events
• Cultural Festivals
We apply our expertise to helping clients understand the target market environment and how to position themselves for success.
Think of us for:
• Market Research
• Brand Positioning
• Media Audits
• Trend Reporting and Analysis
• Competitive Analyses
“Fraiche PR has been a key player to take Maille to the next level in the US. I am really grateful for their commitment to the brand and extreme reliability in each and every aspect of our partnership. From our national food truck campaign to product launches and PR events, they always put a lot of effort in understanding the brand strategy and how to build the most relevant plan to capture our audience’s attention.”
US Brand Manager, Maille
“Working with Diana and her team was an exceptional experience. She set forth a plan that was unique to our needs, and we saw immediate results, which we are still experiencing months later.”
Partner, Tastings Social Presents Mountain Bird
“We hired Fraîche PR to help us establish our brand in the US while we were setting up the company out of New York. Fraîche PR did a great job helping us to understand the US PR market, to present the brand and our products to the media, and to gain some great media exposure.”
President & Managing Partner, Palais des Thés USA
“Diana and her team have been instrumental in designing and implementing our communication plans. The agency was able to garner strong results, and the team has been awesome to work with. We have been working with Fraîche PR for five years, that should tell you how happy we are.”
Co-Founder, The French-American Entrepreneurship Award
“Our creative team values greatly our long-term partnership with Fraiche. Fraiche brings strategic excellence to each project and delivers highly curated events in support of key business opportunities. They continuously exceed expectations by providing creative ideas, unique resources and with a team that gets the job done with expertise and without drama.”
VP Fine Fragrance Marketing, Givaudan
Other collaborations have included: