© Fraîche PR © Fraîche PR © Fraîche PR © Fraîche PR © Fraîche PR

Capturing More Than a Billion Consumer Impressions for a New Specialty Boutique

Designing Trend Presentations That Inspire and Delight

Converting a Nation of Coffee Lovers to the French Art of Tea

Creating Intimate Evenings of Fine Wine Discovery

Putting an Original New Restaurant on New York’s Dining Radar


Fraîche PR is a communications agency for premium lifestyle brands, as well as for cultural and professional organizations.

For more than 10 years, we have represented clients whose work inspires us – entrepreneurs and established names in food, wine & spirits, beauty, and design.

Thanks to our strong media relationships, we have learned what the media want. This experience guides our program development, so our outreach secures excellent results.

Our work often goes beyond the traditional PR realm to include experiential events, influencer relations, partnerships, guerrilla marketing and more.

Fraîche Team - ©Andrew-Kist

Founder and Managing Director Diana Castelnuovo-Tedesco and team



We help our clients express their key values through relevant, newsworthy initiatives.

Think of us for:

• National/International PR Campaigns
• Social Media Campaigns
• Content Marketing
• Internal Communications
• Influencer Relations
• Media Relations
• Spokesperson Identification and Training
• Issues Management
• Press Kits including Rich Media
• Strategic Partnerships



Fraîche Event

We take pride in creating unforgettable experiences.

Think of us for:

• Product Launches
• Consumer Experiences
• Store and Restaurant Openings
• Retail Traffic-Driving Initiatives
• Pop-Up Stores
• Guerilla Tactics
• VIP Events
• Breakthrough Training Events
• Trade Shows/Industry Events
• Cultural Festivals


We apply our expertise to helping clients understand the target market environment and how to position themselves for success.

Think of us for:

• Market Research
• Brand Positioning
• Media Audits
• Trend Reporting and Analysis
• Competitive Analyses

Fraîche PR Consulting


Other collaborations have included:

Antidote serious chocolate Smirnoff Home Sothys Dijon Must Art Columbia Millesima Captain Morgan


Fraîche PR and Communications
Tel: +1-917-294-1438
Email us: hello(AT)fraichepr.com